graziano's pizza logo & menu redesign
Graziano's is an Italian restaurant chain in the Inland Empire. This redesign of Graziano's creates a unified company look and modernizes the stores in an effort to attract a younger generation of families. The new logo keeps the family-oriented energy, while also personalizing and modernizing the brand.
The final menus are an oversized one-page main menu and a tear off build-your-own pizza menu, which would be placed at every table. These formats were chosen to keep the dining experience fun and family friendly, while still being modern and upscale.
Initial Comps
*Student project, no affiliation with company