Maxwell house packaging design
The Micro Max Cold Brew packaging acts as a sub-brand of the classic coffee brand Maxwell House. The goal of this project is to push Maxwell House back to the top of the market by introducing this sub-brand of higher-end coffee to cater to younger audiences. Research shows that these younger audiences are now driving the coffee industry with the trend of ready-to-drink products.
Micro Max is "Micro-Roasted for Max Flavor," which shows the company's effort to move away from their corporate identity and into a more niche coffee market. The color palette is a more vibrant, modern version of Maxwell House's original branding.
Initial Sketches
*Student project, no affiliation with company
