Sprig gourmet sorbet series
This series of gourmet sorbet is by Sprig, a brand that focuses on unique pairings of sweet fruit and savory herbs. The branding and flavor pairings are upscale, with a visual emphasis on real ingredients. The target audience is adults, and the tone is playful but mature. The herb imagery intersects the Sprig logo, giving depth to the otherwise flat typography and visually explaining the name. The text has a clear hierarchy, which emphasizes brand transparency and makes it easy for a customer to analyze the information.
