K1 Speed Interactive Advertising Campaign
This concept for a K1 Speed advertising campaign takes the idea of a leaderboard and turns it into an incentive for customers to race at K1. Those who go to K1 have competitive spirits and the leaderboard quantifies that. The bus shelter ad would ideally be digital, so the top speeds would update in real time, and the city is listed to bring awareness to the three Orange County locations. The bus board and billboard take the top racer and pits them against the viewer in a direct challenge. This encourages friendly competition and gives potential racers a goal of winning and getting their name in lights.
*Student project, no affiliation with company
