Hershey's Annual report
This 2017 Annual Report for the Hershey Company is a small twenty-four page book that is bound using a four hole Japanese stitch, with a sleeve mimicking the wrapper of a Hershey’s bar. The report itself walks shareholders through the Hershey history, 2017 achievements, environmental goals, company values, and annual financials, while the inserted poster provides an infographic of the chocolate making process. The colors, book size, and illustration style echo the branding of the company and aim to trigger nostalgia.
* Student project, no affiliation with company
